szn
since first light

Ingrid Nes

Head baker · Lysning

Lysning

lysning

Cinnamon
season.

Autumn menu · from 07:00

Warm bread,
cold mornings.

szn — brand & digital studio

Brands forevery season.

Anything can bloom in summer. We build brands that make it through the whole year.

01 — Winter · Roots

It starts belowthe frost line.

Before a logo or a colour, there’s a reason to exist. Purpose, values, voice — dug deep while nobody’s watching.

Nobody seesthe roots.

Not until the weather turns.

02 — Spring · Growth

Then we bringthe water.

Research, workshops, positioning, naming. Patient work, week after week, until something breaks the surface.

It gets a name.And neighbours.

They grow faster. They skipped the roots.

03 — Summer · Identity

It growsa language.

Colours taken from where it grew. Type with a voice of its own.

And a markonly it could wear.

Logo, palette, typography, tone of voice — one system, grown from the same root.

04 — Summer · Bloom

Then it opensto the world.

Websites and interfaces that feel like the brand — not a template wearing its colours.

05 — The storm

Then the weatherturns.

Trends pass. Markets shift. Competitors copy. Algorithms change overnight.

Rooted brands bend.The rest blow away.

This is what the work underground was for.

06 — Autumn · Adapt

Same brand.New season.

Strong brands don’t stand still. The palette warms, the menu changes, the message moves with the moment — and the identity holds.

One brand,every touchpoint.

Cups, cards, socials, signage, packaging. This season’s colours, unmistakably the same brand.

07 — Winter · Endure

Still standingwhen the snow falls.

The trends that bloomed in June are gone. Your brand is still here — already seeding next year.

Next season

Ready forevery season?

We’ll dig the roots, weather the storms with you, and keep your brand in season all year.

How a season works

What we grow

Everything a brand needs to weather the year.

  1. 01

    Brand strategy

    Purpose, positioning and audience. The roots that keep a brand standing when the market turns.

    • Workshops
    • Research
    • Positioning
  2. 02

    Naming & verbal identity

    Names, taglines and a tone of voice people recognise before they see the logo.

    • Naming
    • Messaging
    • Tone of voice
  3. 03

    Visual identity

    Logo, colour, typography and a system flexible enough to change with the seasons.

    • Logo
    • Palette
    • Type
    • Motion
  4. 04

    Websites & UI

    Sites and interfaces designed and built to feel like the brand — fast, accessible, easy to re-season.

    • UX
    • UI design
    • Development
  5. 05

    Seasonal campaigns

    Campaigns, menus, socials and launch assets that move with the moment without breaking the identity.

    • Campaigns
    • Social
    • Content
  6. 06

    Brand evolution

    Check-ins, refreshes and guidelines that let the brand adapt year after year — without starting over.

    • Guidelines
    • Refresh
    • Care

A year in four seasons.

Every project follows the same rhythm. Some take a season, some take a year — none skip the roots, and we stay for the weather after.

  1. Winter · Roots

    Discovery

    Workshops, interviews and audits. We find what’s already true about you.

  2. Spring · Growth

    Strategy

    Positioning, naming and messaging. The brief everything grows from.

  3. Summer · Bloom

    Design & build

    Identity, language, website and UI — designed and built as one system.

  4. Autumn · Adapt

    Launch & evolve

    Rollout across every touchpoint, then seasonal care so the brand keeps up without losing itself.

Your season

Start a project with szn

Or write to hei@szn.no

Plant a seed.

Tell us what you're growing — a new brand, a rename, a website that finally fits. We'll answer within a couple of days.

Opens your email app, addressed to hei@szn.no.